EDITOR’S NOTE: Early in January, #IslandsCaribbean ran a 2-part special on Sandals Resorts International (SRI) starting with our edition 2021-01-12. In this newsletter, we again feature Sandals Resorts. Three of our five articles are about promotions and strategic direction of the SRI itself. The remaining articles cover two locations, namely: Jamaica and The Bahamas.
Our headline, taken from Travel Agent Central, reads: “Sandals Resorts International To Add Three New Resorts In Jamaica”. Sandals plans to refurbish the former Jewel Runaway Bay Beach Resort & Waterpark, as well as the Jewel Dunn’s River Beach Resort & Spa in Ocho Rios, and develop prime beachfront property adjacent to it into a third resort.
Strategically, Sandals is considering opening a boutique hotel in Jamaica which will deviate from the all-inclusive model it is known for. It also intends to commemorate the brand’s 25th anniversary in The Bahamas by reopening its newly renovated Sandals Royal Bahamian on 4 November, just ahead of the winter season .